TERMS OF USE

TERMS OF USELast updated: 13 July 2026These Terms of Use (“Terms”) govern your access to and use of the website operated by PACIFIC CREATIVE UK LTD, including its pages, content, materials, digital features and any related online services made available through the website.By accessing, browsing or using this website, you confirm that you have read, understood and agree to be bound by these Terms.If you do not agree to these Terms, you must not use this website.1. ABOUT PACIFICThis website is operated by:PACIFIC CREATIVE UK LTD
86–90 Paul Street
London
EC2A 4NE
United KingdomWebsite: pacificcreative.co.uk
Email: [email protected]In these Terms, “PACIFIC”, “we”, “us” and “our” refer to PACIFIC CREATIVE UK LTD.“You” and “your” refer to any individual, organisation, company or other entity accessing or using this website.2. ABOUT THESE TERMSThese Terms apply to your use of the PACIFIC website.Our Privacy Policy also applies to information collected or processed through the website and should be read alongside these Terms.Certain services, projects, consultations, commissions, digital resources, events, experiences, subscriptions, licences or other offerings may be governed by additional terms, proposals, engagement letters, statements of work, licence agreements, order terms or contracts.Where separate written terms apply to a particular service or transaction, those separate terms will govern that service or transaction. If there is a conflict between these Terms and a separately executed agreement, the separately executed agreement will take precedence to the extent of the conflict.3. WEBSITE PURPOSEThe PACIFIC website provides information concerning our philosophy, disciplines, capabilities, methodologies, creative practice, experience strategy, creative direction, production partnerships, digital resources, research, perspectives and related activities.Website content is provided for general information, professional exploration and introductory purposes only.Nothing on this website constitutes:* a binding offer to provide services;
* acceptance of a project or commission;
* a guarantee of availability;
* a contractual commitment;
* legal, financial, investment, tax, architectural, engineering, regulatory or other regulated professional advice;
* a guarantee of any commercial, creative, financial, technological or operational outcome; or
* a representation that any particular service, methodology, technology or solution is suitable for a specific person, organisation or project.Any engagement with PACIFIC is subject to appropriate assessment, scope, availability, commercial terms and, where applicable, a separate written agreement.4. ACCESS TO THE WEBSITEAccess to the website is provided on a temporary and discretionary basis.We may, at any time and without prior notice:* update, amend or remove website content;
* modify the website’s structure, design or functionality;
* suspend, restrict or withdraw access to all or part of the website;
* introduce new features or services;
* discontinue features or services;
* restrict access in particular jurisdictions; or
* undertake maintenance, security work or technical updates.We do not guarantee that the website, or any content on it, will always be available, uninterrupted, secure or free from errors.We will not be responsible for any inability to access the website resulting from maintenance, technical failure, third-party systems, internet disruption, circumstances beyond our reasonable control or lawful suspension of access.You are responsible for ensuring that all persons accessing the website through your internet connection are aware of these Terms and comply with them.5. PERMITTED USEYou may access and use the website for lawful personal, professional and internal business purposes.You may:* browse publicly available website content;
* share links to public pages;
* contact PACIFIC regarding a genuine enquiry;
* refer internally to publicly available information when evaluating a potential engagement; and
* download or use materials only where we expressly provide permission or a lawful download facility.Any permission granted under these Terms is limited, revocable, non-exclusive, non-transferable and subject to your continued compliance with these Terms.6. PROHIBITED USEYou must not use the website:* in breach of any applicable law or regulation;
* for any unlawful, fraudulent, deceptive, defamatory, abusive, discriminatory or malicious purpose;
* to infringe the intellectual-property, confidentiality, privacy, publicity or other rights of PACIFIC or any third party;
* to transmit malicious code, viruses, malware, spyware, ransomware, harmful scripts or other technologically damaging material;
* to gain or attempt to gain unauthorised access to the website, its hosting environment, servers, systems, databases, accounts or connected infrastructure;
* to interfere with, damage, disrupt, overload or impair the website;
* to conduct denial-of-service or distributed denial-of-service attacks;
* to impersonate PACIFIC, its directors, representatives, collaborators, clients or partners;
* to create a false association, endorsement, partnership or affiliation with PACIFIC;
* to submit false, misleading, incomplete or unauthorised information;
* to collect, harvest or extract personal information from the website without lawful authority;
* to use automated systems to access, scrape, crawl, index, copy, monitor or extract website content without our prior written permission;
* to circumvent technical restrictions, access controls or security measures;
* to reverse engineer, decompile, disassemble or attempt to derive the source code, underlying systems or protected functionality of any proprietary digital tool or platform made available by PACIFIC, except where such restriction is prohibited by law; or
* in any manner that could damage PACIFIC’s reputation, operations, rights or legitimate interests.We may suspend or restrict access where we reasonably believe these Terms have been breached or where access presents a legal, operational, reputational or security risk.7. INTELLECTUAL PROPERTYUnless expressly stated otherwise, PACIFIC and/or its licensors own or control all intellectual-property rights in the website and its content.Protected material may include:* the PACIFIC name;
* business names;
* trading identities;
* logos;
* wordmarks;
* visual identities;
* brand architecture;
* website design;
* layouts;
* typography systems;
* graphic systems;
* colour systems;
* visual language;
* images;
* films;
* animations;
* renders;
* illustrations;
* photography;
* text;
* copy;
* editorial content;
* presentations;
* diagrams;
* frameworks;
* methodologies;
* strategic models;
* experience models;
* creative concepts;
* storytelling systems;
* client-journey architectures;
* selling rituals;
* experience rituals;
* creative-world-building systems;
* experience-intelligence concepts;
* contextual-intelligence concepts;
* research;
* reports;
* digital resources;
* templates;
* tools;
* interfaces;
* software;
* databases;
* source code;
* digital products;
* downloadable materials;
* audio;
* video;
* designs;
* confidential know-how; and
* all other original or proprietary materials made available through the website.Such material may be protected by copyright, trade-mark law, design rights, database rights, passing-off law, confidentiality, contractual rights and other intellectual-property laws in the United Kingdom and internationally.All rights are reserved.Nothing on the website transfers ownership of any intellectual property to you.No licence is granted except the limited permission necessary to access and view the website in accordance with these Terms.8. RESTRICTIONS ON COPYING AND COMMERCIAL USEWithout PACIFIC’s prior written permission, you must not:* copy;
* reproduce;
* republish;
* modify;
* adapt;
* translate;
* distribute;
* transmit;
* broadcast;
* display commercially;
* sell;
* license;
* sublicense;
* rent;
* monetise;
* commercially exploit;
* create derivative works from;
* incorporate into another product, service, framework, presentation, platform or commercial offering;
* remove copyright, trade-mark, authorship or proprietary notices from; or
* otherwise useany protected PACIFIC content except where expressly permitted by law.You must not reproduce PACIFIC content in a way that suggests ownership, authorship, endorsement, partnership, approval or affiliation where none exists.You must not use PACIFIC materials to develop, market or deliver a competing or substantially similar commercial service, methodology, framework, resource, product or platform.Where permission is granted, it may be subject to written conditions concerning attribution, duration, territory, purpose, format, confidentiality, fees and revocation.9. ARTIFICIAL INTELLIGENCE, MACHINE LEARNING AND AUTOMATED EXTRACTIONExcept where expressly authorised by PACIFIC in writing or permitted by mandatory law, you must not use website content, PACIFIC materials or protected intellectual property for:* training artificial-intelligence systems;
* training machine-learning models;
* developing generative systems;
* model fine-tuning;
* model evaluation;
* dataset creation;
* synthetic-data generation;
* embedding generation;
* retrieval-augmented generation databases;
* automated content generation;
* automated replication;
* computational analysis intended to reproduce PACIFIC’s creative or strategic systems;
* commercial data mining;
* automated extraction; or
* the development of competing products, services, methodologies, frameworks or platforms.You must not use automated tools, bots, crawlers, agents or scraping technologies to extract, reproduce, analyse or systematically collect PACIFIC content without prior written permission.Nothing in this section restricts any use that cannot lawfully be restricted under applicable mandatory law.10. PACIFIC METHODOLOGIES AND CREATIVE INTELLIGENCEPACIFIC’s methodologies, frameworks, strategic structures, experience systems, creative concepts and associated materials may represent proprietary intellectual property and confidential commercial know-how.The publication of selected concepts, summaries, examples or extracts on the website does not place those materials in the public domain and does not waive PACIFIC’s rights.Public access to a description of a methodology, framework or creative concept does not grant permission to reproduce, teach, adapt, commercialise, implement or incorporate it into another commercial offering.Detailed methodologies, strategic systems, project materials and proprietary processes may be disclosed only under appropriate contractual, licensing or confidentiality arrangements.11. CONFIDENTIALITYInformation published openly on the public website is not confidential solely because it appears on the website.However, information subsequently shared by PACIFIC in connection with an enquiry, private introduction, consultation, proposal, presentation, pitch, project discussion, demonstration, digital environment or prospective engagement may be confidential or commercially sensitive.Such information may be subject to:* a non-disclosure agreement;
* a confidentiality notice;
* a proposal;
* an engagement agreement;
* a licence;
* separate written terms; or
* duties arising under applicable law.You must not disclose, reproduce, distribute or use confidential PACIFIC information except for the authorised purpose for which it was provided.Nothing in these Terms requires PACIFIC to disclose confidential methodologies, proprietary technology, source materials, commercial information, client information or protected intellectual property.12. USER ENQUIRIES AND SUBMISSIONSIf you submit information through the website or communicate with PACIFIC, you confirm that:* the information is accurate to the best of your knowledge;
* you are authorised to provide it;
* its provision does not breach any law, confidentiality obligation, contractual restriction or third-party right;
* it is not unlawful, defamatory, discriminatory, threatening, abusive, obscene or malicious;
* it does not contain harmful code or technological threats; and
* PACIFIC may process it for the purpose of reviewing and responding to your enquiry in accordance with our Privacy Policy.Submitting an enquiry does not:* create a client relationship;
* create an advisory relationship;
* create a fiduciary relationship;
* create an agency relationship;
* create exclusivity;
* oblige PACIFIC to accept a project;
* guarantee a response;
* reserve availability;
* constitute acceptance of commercial terms; or
* create a binding contract for services.A binding engagement will arise only where the relevant parties enter into an appropriate agreement or where PACIFIC otherwise expressly confirms acceptance in writing.13. UNSOLICITED MATERIALSPACIFIC does not request confidential creative concepts, proprietary ideas, inventions, designs, business plans or commercially sensitive information through general website channels unless specifically invited.Please do not submit confidential or proprietary material through a general enquiry form unless an appropriate confidentiality arrangement is already in place.Where unsolicited material is submitted without an existing confidentiality agreement:* PACIFIC is not obliged to review, retain or respond to it;
* receipt does not create a confidential, fiduciary, advisory or contractual relationship;
* PACIFIC does not accept responsibility for protecting information that was not requested or accepted on a confidential basis; and
* you retain ownership of your original intellectual property, subject to any rights necessary for PACIFIC to receive, review and respond to the submission.Nothing in this section permits PACIFIC to appropriate or unlawfully exploit third-party intellectual property.14. WEBSITE CONTENT AND ACCURACYWe take reasonable care in preparing website content. However, the website is provided for general information and may not always be complete, current, accurate or suitable for a particular purpose.Creative, strategic, technological and industry contexts may change over time.We may update, amend, remove or replace website content without notice.You should obtain appropriate professional advice and conduct your own assessment before relying on website information for material business, legal, financial, investment, technical, architectural, operational or commercial decisions.To the fullest extent permitted by law, PACIFIC does not guarantee that:* website content is complete or error-free;
* information will remain current;
* any concept or example is suitable for a particular project;
* any anticipated technology or future capability will become available;
* any proposed experience, strategy or creative direction can be implemented in every environment;
* any illustrative result will be achieved; or
* website content will meet your individual requirements.15. VISUALISATIONS, CONCEPTS AND ILLUSTRATIVE MATERIALThe website may contain:* conceptual imagery;
* AI-assisted imagery;
* digital renders;
* speculative environments;
* creative visualisations;
* prototypes;
* mock-ups;
* future-facing concepts;
* artistic representations;
* scenario illustrations; and
* examples intended to communicate creative or strategic possibilities.Unless expressly stated otherwise, such materials are illustrative and conceptual.They may not represent:* an existing physical environment;
* a completed client project;
* a final technical specification;
* an approved architectural design;
* a construction document;
* a guaranteed technological capability;
* a commercially available product; or
* a commitment that a concept will be delivered exactly as shown.Any physical, spatial, digital or experiential implementation would be subject to separate assessment, feasibility, technical expertise, permissions, regulations, budgets, timelines, contracts and project-specific requirements.16. THIRD-PARTY NAMES, TRADE MARKS AND MATERIALSThird-party names, trade marks, logos, products, environments, artworks or other

materials may appear on the website for identification, commentary, contextual, editorial, illustrative, portfolio or other lawful purposes.All third-party rights remain the property of their respective owners.Unless expressly stated, the appearance of third-party material does not imply sponsorship, endorsement, partnership, affiliation or approval.PACIFIC does not claim ownership of third-party intellectual property.If you believe material on the website infringes your rights, contact us with sufficient information for us to review the matter.17. THIRD-PARTY LINKS AND SERVICESThe website may contain links to websites, platforms, tools, applications, payment services, social-media services or other resources operated by third parties.These links are provided for convenience or information only.PACIFIC does not control and is not responsible for:* third-party content;
* availability;
* accuracy;
* security;
* privacy practices;
* products;
* services;
* representations;
* terms; or
* conduct.The inclusion of a link does not necessarily constitute endorsement, recommendation, partnership or approval.You access third-party websites and services at your own discretion and should review their applicable terms and privacy policies.18. DIGITAL RESOURCES AND PRODUCTSPACIFIC may offer digital resources, publications, frameworks, templates, reports, learning materials, tools or other digital content through the website or associated platforms.Additional purchase, access or licence terms may apply.Unless expressly stated otherwise, digital resources are:* licensed rather than sold;
* provided for the authorised purchaser’s personal, professional or internal organisational use;
* non-transferable;
* non-sublicensable;
* protected by intellectual-property law; and
* not permitted for resale, redistribution, public publication or unauthorised commercial exploitation.You must not:* share access credentials;
* distribute purchased files;
* upload materials to public repositories;
* resell or sublicense digital resources;
* reproduce resources as your own;
* remove proprietary notices;
* use materials to create competing products or services; or
* make resources available to unauthorised persons.Any specific licence supplied with a digital resource will take precedence over this section where inconsistent.Nothing in these Terms limits mandatory statutory rights available to consumers.19. SERVICES AND PROJECT ENGAGEMENTSDescriptions of PACIFIC disciplines, capabilities or potential services are indicative only.The precise scope, deliverables, responsibilities, fees, payment terms, intellectual-property arrangements, licensing rights, confidentiality obligations, timelines, approval processes, expenses, cancellation rights and liability provisions for an engagement will be defined separately.PACIFIC may work with independent specialists, consultants, creative collaborators, production partners, technology providers, venues, craftspeople, suppliers and other third parties where appropriate.Unless expressly agreed in writing, PACIFIC does not guarantee the availability, performance or conduct of independent third parties.No website content creates an obligation for PACIFIC to accept any enquiry, commission, partnership or project.20. NO PROFESSIONAL OR REGULATED ADVICEPACIFIC provides creative, strategic, experiential and related services.Unless expressly agreed through an appropriately qualified and authorised professional, PACIFIC does not provide regulated:* legal advice;
* financial advice;
* investment advice;
* tax advice;
* architectural services;
* structural engineering;
* building-control approval;
* planning approval;
* construction certification;
* health or medical advice;
* safety certification; or
* regulatory approval.Creative direction, spatial narrative, experiential vision, material mood, lighting atmosphere, digital visualisation and conceptual environment design do not replace the work of appropriately qualified architects, engineers, contractors, legal advisers, financial advisers, safety specialists or regulatory professionals where such expertise is required.21. WEBSITE SECURITYWe take reasonable measures intended to support website security. However, we do not guarantee that the website will be completely secure or free from bugs, viruses, malware or other harmful material.You are responsible for:* using appropriate security software;
* protecting your devices;
* maintaining secure internet access;
* safeguarding account credentials where applicable; and
* ensuring that content accessed through the internet is suitable for your systems.You must not knowingly introduce harmful material or attempt unauthorised access to the website or connected infrastructure.We may report suspected unlawful activity to relevant authorities and cooperate with lawful investigations.22. LIMITATION OF LIABILITYNothing in these Terms excludes or limits liability where exclusion or limitation would be unlawful.In particular, nothing excludes or limits liability for:* death or personal injury caused by negligence;
* fraud or fraudulent misrepresentation;
* any liability that cannot lawfully be excluded or limited; or
* any mandatory rights or remedies available under applicable consumer law.Subject to the above, and to the fullest extent permitted by law, PACIFIC will not be liable for loss or damage arising solely from:* use of or inability to use the website;
* reliance on general website content;
* temporary website unavailability;
* third-party websites or services;
* unauthorised access beyond our reasonable control;
* technical interruptions;
* viruses or harmful material not caused by our failure to exercise legally required care;
* actions taken without appropriate professional or project-specific advice; or
* use of website content outside the permissions granted by these Terms.Where you use the website for business or professional purposes, PACIFIC will not be liable, to the fullest extent permitted by law, for:* loss of profit;
* loss of revenue;
* loss of sales;
* loss of business;
* business interruption;
* loss of anticipated savings;
* loss of opportunity;
* loss of contracts;
* loss of goodwill;
* loss of reputation;
* loss or corruption of data; or
* indirect or consequential loss.These website limitations do not replace any liability provisions contained in a separate client agreement, purchase agreement, licence or statement of work.23. CONSUMER RIGHTSIf you are acting as a consumer, you may have mandatory legal rights under the laws applicable to you.Nothing in these Terms excludes, restricts or limits any consumer right or remedy that cannot lawfully be excluded, restricted or limited.Where PACIFIC offers paid services or digital content directly to consumers, additional information and terms may apply, including information concerning:* the principal characteristics of the service or digital content;
* pricing;
* payment;
* performance;
* delivery;
* compatibility or functionality;
* cancellation rights;
* withdrawal rights;
* refunds; and
* statutory remedies.Where applicable, such information will be provided before a binding purchase or contract is completed.24. INDEMNITY FOR UNLAWFUL OR UNAUTHORISED USEIf you use the website for business or professional purposes, you agree to be responsible for reasonable losses, liabilities, damages, costs and expenses incurred by PACIFIC as a direct result of your unlawful use of the website, material breach of these Terms or infringement of PACIFIC’s or a third party’s rights.This section applies only to the extent permitted by applicable law and does not make you responsible for losses caused by PACIFIC’s own breach, negligence or unlawful conduct.25. TERMINATION OR RESTRICTION OF ACCESSWe may suspend, restrict or terminate your access to all or part of the website where we reasonably believe that:* you have breached these Terms;
* your use is unlawful;
* your use infringes rights;
* your activity creates a security risk;
* your activity disrupts the website;
* restriction is required by law or a competent authority; or
* restriction is reasonably necessary to protect PACIFIC, its users, clients, collaborators, systems or legitimate interests.Provisions concerning intellectual property, confidentiality, liability, governing law and any rights intended by their nature to survive will continue after termination or restriction.26. CHANGES TO THESE TERMSWe may update these Terms periodically to reflect:* changes to the website;
* changes to our services;
* new digital functionality;
* changes to our business;
* legal or regulatory developments;
* security requirements; or
* improvements to our governance practices.The current version will be published on the website with an updated revision date.Your continued use of the website after updated Terms are published constitutes acceptance of the updated Terms to the extent permitted by applicable law.Where additional consent or notice is legally required, we will provide it.27. SEVERABILITYIf any provision of these Terms is found by a court or competent authority to be unlawful, invalid or unenforceable, that provision will be treated as modified to the minimum extent necessary to make it lawful and enforceable where permitted.If modification is not possible, the relevant provision will be treated as removed.The remaining provisions will continue in effect.28. NO WAIVERIf PACIFIC delays or fails to enforce any right or provision under these Terms, this does not constitute a waiver of that right or provision.Any waiver must be express and applies only to the specific circumstances for which it is given.29. TRANSFER OF RIGHTSPACIFIC may transfer or assign its rights and obligations under these Terms as part of a restructuring, merger, acquisition, sale, transfer of business or assets, or other lawful corporate transaction, provided that doing so does not unlawfully reduce any mandatory rights available to you.You may not transfer or assign your rights or obligations under these Terms without PACIFIC’s prior written consent.30. THIRD-PARTY RIGHTSUnless expressly stated otherwise, these Terms do not give any third party the right to enforce any provision under the Contracts (Rights of Third Parties) Act 1999.The parties may amend or terminate these Terms without the consent of any third party.31. GOVERNING LAWThese Terms, their subject matter and their formation are governed by the laws of England and Wales.If you use the website in a business or professional capacity, the courts of England and Wales will have exclusive jurisdiction over disputes arising from or connected with these Terms or use of the website.If you are a consumer, you may also benefit from mandatory protections under the laws of the country in which you reside, and nothing in these Terms removes any rights that cannot lawfully be excluded.32. CONTACTQuestions concerning these Terms may be sent to:PACIFIC CREATIVE UK LTD
86–90 Paul Street
London
EC2A 4NE
United KingdomEmail: [email protected]
Website: pacificcreative.co.uk

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